Copy James Smith’s Landing Page Strategy to Stop Losing Sales
Copy James Smith’s Landing Page Strategy to Stop Losing Sales
Discover the exact strategies James Smith uses to turn visitors into paying customers—don’t let your sales slip through the cracks.
You’re ready to sell your first product.
It might be a digital course, a coaching package, or freelance service.
But how do you make sure people who see it want to buy?
The answer isn’t a full website.
Or lots of sales calls.
It’s just one page.
A landing page.
In this article, we’ll break down James Smith’s landing page and uncover what makes it so effective.
The Headline
The headline taps into your biggest dreams.
$10,000 in a single email – intriguing, right?
It hooks you, making that much from one email sounds unreal.
But it’s possible, now you’re curious.
The headline suggests you can grow without grafting 24/7.
And it’s extremely easy to understand.
The headline has one purpose: to pull you into the next line.
But how do you achieve that?
Each sentence should leave the reader thinking, “What comes next?”
So, what does James want you to read next?
Subheadline
The sub headline makes you picture email marketing working for you—even while you sleep.
You start imagining reaching the right people effortlessly.
You’re being led to believe this is the easy path to business growth, and you can’t help but ask, 'How do I start?’.
Video Sales Letter (VSL)
The landing page then points you to a well-scripted video sales letter (VSL).
This video dives even deeper, showing how email marketing can transform your business.
The VSL structure is too detailed to cover here. Don’t want to miss the full breakdown?
Value
Think email marketing is outdated? This section proves you wrong with $195,917 in 90 days.
Real results showcase email’s undeniable power and credibility.
You start wondering what you’re missing and how email could boost your business.
The screenshot of Stripe adds authenticity, making the success feel tangible and trustworthy.
Future You
This paints a picture of freedom.
This vision makes email marketing feel accessible and achievable, no matter where you are.
This call to action urges you to turn that dream into reality with his course.
Objection Handling
The next section begins by addressing your skepticism—you might think it’s too good to be true in the first 30-60 days.
It then reassures you that, within a few months, you’ll start seeing real results that will leave you surprised and impressed.
The text builds anticipation, promising that within 6-12 months, you’ll be amazed at the impact just 15 minutes of focused work can have on your business.
And it’s not just talk—it’s worked for him.
The next section reveals how email marketing fueled success—selling out live events, becoming a best-selling author, and building multiple 7-figure businesses.
But how did email achieve all this?
The answer unfolds step by step.
The Product
First, it shows you how to land your first 1,000 subscribers.
Then, it guides you on turning those subscribers into paying customers by building trust and connection.
And finally, it teaches you to automate your sales, letting your email marketing work for you even while you sleep.
Social Proof
This section reveals what others have experienced with the course, featuring real reviews and testimonials.
It highlights their satisfaction—evident in a 4.75-star rating based on 28 reviews—boosting credibility and trust.
Seeing this peer feedback, you can’t help but feel more confident in the course’s value and effectiveness.
Offer
Now, it’s time to make the offer.
The focus shifts to the value of mastering email marketing—your ticket to that first $10,000 month and beyond.
Emphasizing the value of mastering email marketing to achieve your first $10,000 month and beyond.
The discounted price, expert guidance, and in-depth tutorials create a sense of urgency, making the decision to buy feel irresistible.
By showcasing these benefits, it drives you to take action and gain a competitive edge in your fitness business.
And that’s it.
A sales converting machine.
All James needs now is to drive traffic, and a percentage of visitors will convert into buyers.
Well done.
Could your landing page perform better like James’?
Pro subscribers get the answers fastest.
Access to a step-by-step ChatGPT prompt to craft your own high-converting page.
Creating your first product? Check out our digital product database for inspiration.
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PS. If you like our writing and want us to write your landing page for you, speak to the team → info@fitproductx.com